Time Limit: 90 minutes
Categories: Research, Print Advertising
Challenge: Select a print ad from before 1980, then redesign it in a contemporary style as a full-page colour magazine ad. Feel free to reinterpret the photography, illustration, copy and typography as necessary to match today’s design idiom.
My take away: I adjusted this to a 30 minute time limit, just because I wasn’t feeling very well. I selected a Holiday Coca-Cola ad from 1970 because I’ve always liked the simplicity of their ads and messaging. I took it from being a styled photo to a more minimalist illustrative one, but still capturing a subtle, non-specific holiday feeling.